Hi, its been a while since I have blogged and for that I make no apologies. Starting our own business has taken so much time and commitment. So I will try to update the last 5 months in a couple of paragraphs.
So following the launch we actually made a sale within a few weeks. From the research we have done I believe this is quite an achievement to make an organic sale through Google in such a small amount of time. We went onto average around 1-2 sales per week within just a few months. This was done utilising articles that we read on Search Engine Optimisation (SEO). It is this that takes you from just existing on the Internet to actually coming on the first few pages of Google. This is so important as lets be honest, how many of us actually venture past page 2 or 3 at a push. We got a few products onto page 1 but I have to be honest it was hard work.
Despite achieving up 100 hits on our site per day we were not getting a great return rate in turning those hits into sales. Trev and I had a very honest and upfront conversation on a Saturday afternoon about what we thought may be wrong. We had to put aside any thoughts or feelings about offending each other and the work we had each completed on the site. We verbally tore our site and lack of customer product choice apart. We spoke about our dislikes of the site and what as a customer we like to see when landing on a website and navigating around it. This was several months ago now and we decided to take what we had learnt and start from scratch.
At first you do not realise how much you have learnt from the experiences of an early venture. However, we have learnt so much about SEO, website design, customer trust, bookkeeping, tax's and many other skills.
We are now just weeks away from launching the new www.home2roost.co.uk . It is going to be fantastic. The site looks professional and is easy to navigate. It also has an additional 1200 exciting new products. This time we are going to make a real impact.
Until next time, wish us luck!
www.home2roost.co.uk
